The Steam Winter Sale 2025 is, to put it bluntly, meh. Trending with other big events recently it seems that the wow factor is missing. Yes there are games that are discounted 90% but maybe fatigue is creeping in.
About a month ago I started tracking a potential new co-op game to play with my brother, Avatar: Frontiers of Pandora™. It recently had (in my opinion) a rare regular price drop for a Ubisoft game from $69.99 USD to $29.99 USD on 10/22/25. That is $40.00 off permanently which is unheard of for a "AAAA" publisher.
Just a month prior to this the game went on temporary sale for $17.99 USD on 9/29/25. I falsely believed that with the winter sale around the corner, that surely the price would drop even lower so, I placed it on my wish list and waited.
Today with the beginning of that major sales event, the game is marked down to just $20.09 USD. I would have been better off buying it in September than waiting for the big end of year event.
There are many "deals" to be had with this sale, with those being had is us the consumer.
This sale sucks.
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